Recently, I visited a natural grocery store that sells Valley Green Naturals products in Virginia’s Tidewater area. I was talking with the store’s manager and body care buyer about crystal deodorants and the misleading marketing used by their manufacturers.
Generally, customers who buy natural deodorants are looking for an effective product that is, first and foremost, aluminum-free. When I pointed out to the manager that “Potassium Alum” is listed on their crystal deodorant ingredient panels, he replied by saying, “Well, their rep told me that ‘Alum’ is just a natural mineral salt.” Oh boy… time to educate!
‘Natural’ crystal deodorants have garnered an enormous share of the personal care market by misleading consumers with a simple claim of “No Aluminum Chlorohydrate,” an aluminum-based mineral salt that is nearly identical to the Potassium or Ammonium Alum salts marketed as “natural mineral salts.”
Popular "mineral salt" brands, such as Crystal, Thai and Rock deodorants, contain either Potassium or Ammonium Alum. Don't be fooled... Both of these ingredients are aluminum in that they are potassium or ammonium salts of aluminum sulfate.
Ok, I feel your eyes glazing over from too much elemental science. So just consider this…
According to the National Institutes of Health, aluminum is classified as a neurotoxin which adversely affects the blood-brain barrier and may cause DNA damage. According to Dr. Christopher Exley, Professor of Bioinorganic Chemistry at England’s Keele University, and leading researcher in ecotoxicology of aluminum, “There is no difference in ‘safety’ between antiperspirants made with aluminum chlorohydrate (and related salts) and those made with alum (potassium aluminum sulfate), the so-called crystal ‘natural’ products.” He also confirms, “We know from research that aluminum applied under the arms appears in the urine, so it does permeate the skin.”
Moreover, scientists around the world are studying the effects of aluminum on behavioral issues, dementia, memory impairment and Alzheimer’s disease. J.R. Walton, Faculty of Medicine, University of New South Wales in Sydney said, “It is now well-established that aluminum directly causes Alzheimer’s-like memory impairment, behavioral problems and learning deficits in animals, even in very low doses. Overall, the evidence indicates that Alzheimer’s disease is a human form of chronic aluminum neurotoxicity.”
Studies also are linking exposure to aluminum with breast cancer. In a 2013 article in the Journal of Inorganic Biochemistry, republished by the National Institutes of Health, researchers state that “Aluminum has now been measured in a range of human breast structures at higher levels than in blood serum … The presence of aluminum in the human breast may also alter the breast microenvironment, causing disruption to iron metabolism, oxidative damage to cellular components, inflammatory responses and alterations to the motility of the cells.”
Antiperspirants are designed to be absorbed and plug pores on the skin to prevent odor and perspiration from escaping. In doing so, there is an uptake of aluminum and other chemicals into the body that can affect the endocrine and lymphatic systems, as well as being a potential risk for breast cancer. According to the FDA, antiperspirants are considered over-the-counter drugs because they affect the body’s physiology. The desired effect of an antiperspirant is to block pores with aluminum salts to stop perspiration.
Deodorants work differently from antiperspirants. They are designed to neutralize odor caused by normal perspiration. This is accomplished by eradicating bacteria, while still allowing the body to flush and sweat toxins. There are many deodorants on the market, but some may still contain propylene glycol, alum or synthetic fragrances that can irritate sensitive skin.
When we set out to develop a natural deodorant at Valley Green, our goal was to bring a product to market that would surpass the many mediocre and aluminum-laden brands that we had tried. It needed to be different. It needed to be clean and truly natural. And it needed to be long-lasting. It was four years in the making, and we did it with enzymes found in a protein... Chlorophyll.
Wheatgrass, with its many health benefits, also is rich in chlorophyll -- nature’s best deodorizer. When combined with aloe vera, radish root ferment and natural antibacterial essential oils, our wheatgrass- and lactobacillus-based formula thoroughly outperforms leading competitors' deodorant products. .
Valley Green Naturals Pit Pourri Natural Enzyme Deodorants are totally free of aluminum, parabens, propylene glycol, triclosan, EDTA, mineral oil, synthetic colors, synthetic fragrance and silicone.
With its 24-hour deodorant protection, Pit Pourri Natural Enzyme Deodorants are body-safe, eco-friendly, effective and clean.
So whether you choose an enzyme deodorant like ours, or one of the many other natural deodorants on the market, you can save your brain, your bod and those ta-ta's, and buy a product that's alum-free!